I am an experienced, data-driven strategist responsible for delivering high-performance sponsorship programs through digital media, television, social, retail and events.
After graduating from Stanford University, I developed global sponsorship programs for the NBA and its major advertisers, including Gatorade, Nike and Taco Bell. I also served as a research consultant for over 30 NBA sponsorship accounts, collecting fan data and culling key insights to inform prospecting, renewal and upsell discussions. I then transitioned to CBS News Digital, where currently focus on building out custom, innovative digital advertising packages that hit clients' key business objectives.
I also like to build new technology, and I enjoy learning about product design, full-stack development and machine learning. In my spare time, I create websites and mobile apps to hone my skills.
Ultimately, I aspire to merge my marketing expertise and product knowledge through entrepreneurial endeavors in any arena that interests me.
I developed a custom sponsorship program that signed Gatorade as a partner of the NBA Development League (now called the NBA G-League). This program highlights ways in which Gatorade can leverage unprecedented access to test its sports fuel and hydration technology on elite athletes.
I built a custom website for the NBA to crowdsource internal ideas related to basketball and business matters. This project eventually spawned into a company-wide launch of a larger site called NBA Ideas.
I developed a custom sponsorship package with in-arena activation and supporting social promotion for Baron as the Official Championship Ring of USA Basketball during the 2016 Olympics.
As a New York Cares high school math tutor, I helped five low-income students increase their math scores by an average of 200 points.
I am passionate about promoting diversity in the media and entertainment industry. As an alumnus of the T. Howard Foundation, I serve as a career mentor for college students and post-graduates aspiring for roles in the industry. Click the button below to read the T. Howard Alumni Spotlight about my journey.
As a data consultant for the NBA account executives, I developed annual custom sponsorship valuation studies for over 30 NBA sponsors and advised NBA marketers on how to best leverage research in sales discussions.
I integrated digital technology in NBA company-wide marketing brainstorms to enable employees from ten international offices to brainstorm remotely.
I completed the "Sketch 3: learn to create mobile and web designs" course taught by Adria Jimenez on Udemy.
I completed the "Machine Learning A-Z: Hands-On Python & R in Data Science" course taught by Kirill Eremenko and Hadelin de Ponteves on Udemy.
I built a project reporting and analytics tool using SQL and Excel for senior leadership to track employee performance at the NBA.
Since age six when I first picked up a paddle, I dreamed of becoming a U.S. Olympian in table tennis. Though I never achieved that lofty goal, I trained every day in high school and did eventually represent the U.S. Junior National Team in 2009. I have traveled around the world to train and compete. Today, I occassionally play recreationally in New York City.
As a child, I enjoyed listening to play-by-play broadcasters while watching NBA games on television. This inspired me to pursue a broadcasting career. In college, I worked as a play-by-play radio broadcaster for Stanford Women's Basketball.
I love staying active. I work out six to seven days a week, mostly through cardio workouts at the gym or pickup basketball on courts scattered across Manhattan.
I grew up with dogs throughout my life. Pictured is Boomer, a poodle who resides with my mother back home in Atlanta. I enjoy running dog agility courses with Boomer. One day, I'd like to have a dog (preferably a poodle, but I'm open to any non-shedding dog) of my very own.
I grew up listening to Eminem, Kanye West, and Lupe Fiasco. I enjoy hip hop, and while in high school I made mixtapes for fun and performed in talent shows. I still freestyle as a form of relaxation, and I occasionally participate in cyphers on Friday evenings in Union Square.
I began drumming in the sixth grade. I enjoyed it so much that I practiced regularly in high school and eventually became a state-level drummer in Georgia. In college, I was the lead drummer for the Stanford Jazz Orchestra. Click the button below to hear me perform Dave Holland's "Upswing" with the Stanford Jazz Orchestra. (My solo starts at the 6:00 mark.) I wish I had the space to keep a drumset in my apartment...
Some have claimed that I'm a delusional Atlanta Hawks fan. Others have been innured by my bold, annual proclamations of the Hawks or Atlanta Falcons bringing home championships. Atlanta sports teams have caused me countless heartaches over the years, yet I will remain forever loyal.